Website Redesign Costs: How Much To Spend on a High-Performing Website? (2025)

Websites get outdated pretty fast. If it’s been more than a few years since your last redesign, it’s worth sprucing up your site’s look and optimizing its performance.

But before you get started, you have to budget for website redesign pricing, which can be tricky. You need to consider your site’s size, functionality, and custom design needs… and those are just the one-off costs. What about the cost of ongoing maintenance for your redesigned site?

Drop the calculator for now. Below, we explore website redesign costs, what affects them, and how to work out a reliable estimate.

How Much Does a Website Redesign Cost?

The cost of redesigning a website depends on its size, type, design needs, functionality, and who you hire (e.g., freelancers vs. agency experts).

We cover all the factors affecting redesign rates in the next section, but first, let’s discuss the average costs by type of site, starting with an overview of the numbers.

Website redesign costs: A quick summary

* Note: These figures do not include hosting costs (c. $20-$60 per month) and domain registration fees (c. $10-$1,000 per year).

Now, we’ll break these figures down and help you understand what these site types look like (and demand).

One-page and basic personal websites

Redesign fee ≈ $300-$2,000 one-off
Maintenance costs ≈ $10-$50 per month
Timeline ≈ 1 to 2 months

A basic website with one or two pages doesn’t need much design and development time, so costs are relatively low. Sometimes, you can launch one-page sites from basic templates and edit them intuitively with a WordPress website builder.

That said, it’s worth considering agency support if you want to scale your site up in the future. For instance, you might already be thinking about adding landing pages to attract more searchers and build leads.

Kith + Kin, a family law website, is a great example of a one-page design that requires little setup effort. It’s extremely simple and only has minimal content – there are no additional features or advanced forms anywhere, making it extremely easy (and cheap) to maintain.

Small-medium business sites with basic functionality

Redesign fee ≈ $2,000-$5,000 one-off
Maintenance costs ≈ $50-$200 per month
Timeline ≈ 1 to 3 months

SME business websites have more pages and functionality than basic templates. You should expect to pay more for additional features, such as:

• Gated lead magnets (downloads like ebooks and how-to-guides)
• Search engine optimization (SEO) plugins
• Landing pages to convert visitors into business leads
• Contact and email capture forms
• Mobile responsive menus and navigation
• Custom widgets and styling

You can use templates or custom stylesheets to accommodate the features you need at this level. However, working with a partner who can scale your design up over time is more flexible and hassle-free – besides, they can also take care of any necessary website maintenance.

Our client, Lead Liberated, is a good example.

This nonprofit organization uses a super-simple design with a handful of pages and lead-capture features such as web forms and donation pages. In the background, we provide custom maintenance, security updates, and performance boosts, so they never have to worry about their website slowing down or going offline.

Small-medium business sites with advanced functionality

Redesign fee ≈ $3,000-$25,000 one-off
Maintenance costs ≈ $200-$500 per month
Timeline ≈ 2 to 5 months

As a business grows, so does the demand for custom features.

For example, you might want to improve user experience, SEO optimization strategies, and accessibility. Therefore, you should ideally work with agency experts who can handle and maintain all your site’s most complex functionalities and help your small site expand without costly mistakes.

Advanced SME functions include:

• Chatbots
• Custom calculators
• Integrated calendars and booking forms
• Custom integrations with business software (like your sales pipeline tool)
• Video content (e.g., testimonials and guides)
• User accounts and portals

Lamano Law’s site showcases some of the custom design features and functions expected at this level – such as a client portal, a chatbot, and gated content assets. It also benefits from a wide collection of landing pages with a comprehensive range of SEO-boosting features such as local pages, testimonials, and video guides.

E-commerce platforms

Redesign fee ≈ $3,000-$25,000 one-off
Maintenance costs ≈ $300-$5,000 per month
Timeline ≈ 2 to 6 months

Sites with online stores need specialized features such as a checkout process, payment gateways, and robust email integration. Larger stores might use added functionality such as live chat, customer relationship management (CRM) connectivity, dynamic pricing, abandoned cart triggers, and promo code support.

Check out Yoast, the WordPress SEO service, and its custom e-commerce site. Here, visitors can log into accounts, buy plugin bundles, save preferences, and apply promo codes.

The online store isn’t the entire focus of the site. As such, it’s likely to be at the cheaper end of the average redesign cost. Still, the rest of the site is highly customized with gated downloads and high traffic capacity.

Large business websites with advanced functionality

Redesign fee ≈ $20,000-$75,000 one-off
Maintenance costs ≈ $2,500-$10,000+ per month
Timeline ≈ 3 to 9 months

The biggest site redesigns apply to businesses with hundreds of pages and millions of monthly visitors. They often use custom design and advanced features to stand out from the pack and deliver the best possible user experience.

Such features can include interactive knowledge bases, advanced accessibility functions, full technology stack integrations to manage customer journeys from start to finish, and omnichannel connections with physical stores.

Larger websites typically hire in-house teams to redesign, build, and maintain their sites and work with contractors on specialized or one-off jobs.

A good example here is Monday.com, the workflow software firm. The company’s website offers hands-on explorations of its tools and software, a user portal, a project management platform, a growing help center, and sections dedicated to building custom workspaces.

What Factors Influence Your Website Redesign Costs?

The categories we just explored give you a good overview of what to expect from website redesign costs based on the type of website and business you have, but how do the individual cost factors stack up?

Let’s examine the major factors to find out:

• The website redesign provider
• Type of redesign
• The size of your website
• Your website’s design class
• Functionality
• Integrations
• Content creation
• Maintenance plan and support

Feel free to skip ahead to a live example where we apply these cost factors to a real site.

The website redesign provider (DIY vs. freelance designer vs. design agency)

The more support you need to redesign your site, the more it’s likely to cost.

If you do it all yourself, you might save money, but you’ll take time away from running your business. Besides, templates might be cheap and easy to use, but they’re also rigid, uninspiring, and hard to scale.

Freelancers are the mid-range option because you typically pay them per hour or per redesign project. However, you get a limited scope of knowledge and talent, you have to manage and supervise them closely, and they don’t always have your back 24/7.

Lastly, you can work with a design and maintenance agency. It’s the most expensive option to pay for upfront, but you can completely delegate redesign and maintenance to a team of fully qualified experts while you pursue your business goals.

Type of redesign

A website redesign process is split into one of four categories, depending on the complexity, coverage, and effort you need:

• Redecorations: These are the cheapest option, where you make cosmetic fixes (such as new branding color schemes or more modern menu designs) purely for visual purposes
• Rewires: They include some technical fixes, such as changing plugins or moving to more capable web servers (usually a good choice for boosting performance and reducing bounce rates)
• Remodels: In these, you keep some key elements from your old site that work well but focus on overhauling appearance, structure, and functionality (e.g., if your online store is functional, but you need to improve your responsive design with mobile-friendly menus)
• Rebuilds: These are the most expensive and complex projects or complete overhauls (useful if your existing site is outdated or if you need to refit it because of a security breach)

The size of your website

This one is pretty simple: The more pages your site has, the more work is needed, and the more you pay to redesign it.

Size definitions vary depending on the design firm. For example, some agencies view 50+ pages as a “medium” project, whereas the same website is “large” for some freelancers and smaller teams. Therefore, you might spend more on the latter.

With a larger site, you also pay more for help with content updates, managing traffic analytics, and upgrading security.

Your website’s design class (template, custom, or cutting-edge?)

The simpler your web design is, the less development support it needs. For example, you can buy a template that appeals to you and adjust it with your content.

With custom and cutting-edge websites, meanwhile, you rely on experts to elevate your brand. These sites go far beyond basic templates to help your visual branding pop, but you end up paying more for the privilege.

Functionality and integrations

More features, functions, and plugins equal extra development, testing, and design expertise. For example, you can expect to pay more for a site with booking portals, chatbots, and knowledge bases than for a business card page with a contact form.

The same applies to adding third-party integrations, such as integrating CRMs and sales tools with your contact forms. These often require custom coding and careful maintenance, so extra costs are worth paying for help.

Content production

Do you need new or updated content for your site?

If so, hiring a professional writer and SEO maintenance expert has huge benefits. Writers, editors, and SEO managers can shape your content strategy to help you maintain a high-profile online presence and rank higher in important search results. However, it ramps up the cost of a redesign.

Maintenance plan and support

Let’s be clear on this – one-off redesign costs are separate from ongoing maintenance fees.

Maintenance costs are vital for keeping redesigned sites healthy and appealing to the right people. Don’t be too quick to skip these fees.

If you have zero maintenance support, you’re on your own to secure your site, refresh your content, and consistently improve your visitors’ experience – or in other words, to protect your initial investment from the dangers of becoming outdated again.

So, make sure you account for ongoing maintenance with a leading firm after your site’s been redesigned.

Website maintenance costs vary depending on your site’s type plus coverage and features, such as the number of website editing hours included, SEO auditing, content refreshes, and site staging. Your support team’s speed and availability can also affect costs. For instance, 24/7 monitoring costs more than one-off fixes for minor updates and design flaws.

How To Determine How Much Your Website Redesign Will Cost

Now that you know what makes up the cost of your website redesign, we’ll apply this knowledge to a real-life example and work out a ballpark figure together.

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Worked Example: Figuring Out Website Redesign Costs for Preventty

For our example, we’re using Preventty, a mid-to-large insurance specialist, and assuming the company wants a complete rebuild of its site to help rebrand and reposition it for a new audience.

We’re also assuming it wants to improve its user experience (UX), boost on-page conversion rates, and enhance accessibility.

The company uses a customized design and two languages. There’s lots of custom branding, over 50 pages in total, and a strong focus on quick lead conversion.

In terms of functionality, the current site offers tons of accessibility support and UX enhancements, such as:

• Web chat
• Click-to-call buttons
• Testimonial carousels
• Interactive and moving visual content
• Custom quote forms for different types of insurance
• Form integrations with email and CRM software

With all this, we’ve now got a pretty good idea of what the business currently needs:

• A custom rebuild of a mid-sized business website, including additional features like refitting web chat, carousels, and form integrations in line with new visual branding
• Content overhauls to refresh SEO and improve search engine rankings after the rebuild

Using our cost guide above, we determine the client is likely to pay:

• $3,000 to $15,000 hiring a freelancer
• $10,000 to $25,000 hiring an agency

Remember, these costs cover a one-off redesign. The client is also likely to pay between $200 and $500 in monthly costs for maintenance, which, with an expert agency like StateWP, covers all aspects of site management.

The Best Choice for Website Redesign: Outsource to a Full-Service Agency

The website redesign price with a development and maintenance agency will fall in the range of $3,000 to $75,000+ based on your website and business type. It’s the most expensive route, but it drives the best return on investment over time because it gives you:

• Custom design support from a team of experts
• A complete web redesign strategy
• Multiple points of contact and competence (e.g., SEO, design, coding, and writing)
• Site design scalability as your business grows
• Full focus on your business objectives

To benefit from all the above, make sure your potential partner has all of the following:

• A strong portfolio of previous redesigns
• Expertise in ongoing maintenance and support, not just one-off design-and-leave
• Positive client testimonials and proven results (such as conversion boosts and optimization improvements)
• Clear packages and pricing
• Open communication and practical examples of how they intend to help

The difference between going it alone and working with an agency can be night and day. Take Romano Law, a firm that approached our sister company, State Creative, for a complete build.

The team developed a high-traffic ready lead generation site that reflects the company’s professional image and supports its growing media presence.

For our part, we took on the site’s regular maintenance, offering security updates, content auditing, feature testing, and performance optimization as part of our StateWP Premium plan.

The result is a fast-loading law firm site with high user engagement that works hard to find paying clients. The best part? The owner never has to worry about managing or fixing it.

Budget for Your Website Redesign Cost (and Maintenance, Too)

As a small to medium business owner, you’re likely to pay between $2,000 and $25,000 in upfront website design costs (and $200 to $500 per month for ongoing maintenance).

It’s money well spent to ensure your website reaches the right people, upholds your reputation, and converts visitors into paying customers!

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The best value route is to work with an expert web design and maintenance partner who can take care of everything from the initial refresh to monitoring your site’s vitals.

If you’re unsure what you need from a website redesign or maintenance plan, a great first step is to check out our free audit service.

Then, reach out to the StateWP team, and we’ll action the results of your audit and show you the benefits of reliable long-term website maintenance!

How Much Does It Cost to Redesign a Website? FAQs

To close our guide, here are some commonly asked questions about average website redesign costs.