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If you’re struggling to attract leads and customers to your insurance firm, you’re probably wondering what’s wrong…
It might be your website.
The best insurance agent websites are well-designed and well-maintained, load quickly, rank highly in search results, and hook visitors with helpful content and functionality.
Does that sound like yours?
Don’t worry if the answer’s no!
Keep reading as we’ll cover the best websites for insurance agents, discuss what top insurance sites need, and help you build your own.
The 15 Best Insurance Agent Websites
We’ll touch on websites from various niches in the insurance industry, from business insurance to homeowners insurance and more. Think of them as inspiring website templates!
1. Heffernan Insurance Brokers
The best insurance broker website
Why we picked it: Heffernan Insurance Brokers’ website packs a ton of information into a well-designed site that never confuses visitors, thanks to comprehensive menus, logical content hierarchies, an accessibility widget, and the fixed “get a quote” button.
It’s appealing to mobile users thanks to fast loading times and a responsive design that adjusts to fit different screens perfectly.
Why it works: Beyond speed and responsive design, the key to Heffernan’s site is just how well-organized it is. If you’re looking for healthcare insurance for your business, it’s easy to find. If you’re looking for personal Medicare, it’s also easy to find.
This means users can quickly direct themselves to the right part of the site without getting overwhelmed by the sheer amount of insurance niches and content on the site.
The regular blog is the cherry on top – it helps visitors learn more about specific types of insurance and pick the best policy. These insights help the company establish itself as a knowledgeable authority in various insurance areas.
The site’s search engine optimization (SEO) strategies are carefully maintained, too, with:
- Technical SEO best practices – XML sitemaps, no duplicate content, optimized images, and crawl-friendly URL structures
- Landing pages that target niche coverage areas, such as hospitality and cyber insurance
- Regular content updates
Takeaway: If you have a content-heavy site, make sure it’s easy to navigate with clear menus and action buttons.
And don’t forget about the importance of regular content creation – it helps potential clients better understand their insurance needs and cements your position as an expert.
2. Strong Tower Insurance Group
The best independent insurance agent website
Why we picked it: Strong Tower’s website avoids walls of boring, hard-to-read text, instead grabbing visitors’ attention with concise messaging, helpful videos, and interactive graphics. Within minutes of arriving, people know what the company covers, why it’s valuable to them, and how to get quotes.
Why it works: Visitors can learn about insurance in an interactive way that makes it almost fun to understand the importance of insuring your business or personal belongings.
Take this example from the Condo Insurance page:
Users can click on all the yellow dots, which expand and discuss what you need to think about when insuring your apartment (and why it matters).
Strong Tower then follows this graphic with YouTube videos that cover the topic in more detail, introducing the visitor to one of its friendly insurance experts.
Takeaway: Be creative when educating customers about insurance. Use different mediums – blogs, videos, interactive graphics, newsletters – make it entertaining, and say less with more.
3. PCALIC
The best adult care insurance website
Why we picked it: PCALIC’s website design is approachable and professional. It uses calm colors and simple language to reflect the sensitive needs of its customer base.
Although the main page has several quote and contact buttons, you never feel pressured by a hard sell. You’re gently guided through the content to determine if PCALIC is the right fit.
Why it works: The insurance firm builds credibility with key statistics and testimonials, showing visitors that the company has supported many residential care facilities.
It backs these numbers up by explaining complex insurance topics in simple, easy-to-understand language, helping visitors make confident and informed decisions when it comes to insuring their care facility.
From a technical perspective, the website’s excellent GTMetrix speed and performance scores show it is carefully optimized to meet visitors’ needs and search engines’ requirements.
Takeaway: Match your website design, images, and brand colors to your target audience’s needs – make people feel at ease from the moment they land on your homepage.
4. Burton A. Harris Insurance
The best generalist insurance website
Why we picked it: Burton A. Harris offers a wide range of insurance products (from auto insurance to life insurance to umbrella insurance) and does an excellent job of packing a lot of helpful information into its website.
There are no confusing menus or unnecessary walls of text – images, sharp descriptions, and calls to action are all the company needs to direct its visitors. It’s a great strategy because potential customers want to know what’s available, why they should trust Burton A. Harris, and how to get a quote quickly.
Why it works: This insurance website is extremely simple to navigate, thanks to clear service blocks and a design that’s easy on the eyes:
The site’s floating navigation bar also plays a fundamental role, with features such as click-to-email, click-to-call, and social media buttons, because it empowers visitors to reach out from any page.
Takeaway: Make sure you design an insurance agent website with an excellent user interface (UI) and user experience (UX).
5. Tangram Insurance
The most creative insurance agent website
Why we picked it: Tangram’s web design is eye-catching, memorable, and easy to navigate. It uses service “blocks” that stack up in a directory on the front page, simplifying navigation and guiding visitors to the right part of the website.
Why it works: Beyond the simple yet effective design, Tangram follows Heffernan’s lead and regularly publishes insights that answer questions about coverage and claims.
For example, there are guides on workers’ compensation rights and pet insurance breed restrictions, which help to break down confusing topics that people need help with before choosing products and reaching out.
These guides are highly effective in supporting potential and current clients, building authority, and targeting specific search queries. This is indicative of a well-maintained SEO strategy.
Takeaway: Help your visitors explore your site with a simple overlay – like Tangram’s block system – and include links to detailed guides to answer any specific questions they might have before getting a quote.
6. Boxx Insurance
The best cybersecurity insurance website
Why we picked it: Boxx Insurance uses simple language to convey its authority in cyber, a complex insurance area. Visitors immediately feel like they’ve found experts who can help them navigate the risks and threats.
In addition, its modern design, smooth page animations, and bold typeface help create a memorable brand with clear messaging and calls to action.
Why it works: Boxx has tons of great resources, including cybersecurity news, guides on the latest threats, cyber tips, and customer stories. Their content marketing strategy establishes the firm’s authority and helps visitors understand the more complicated aspects of cyber insurance.
The website also uses plugins such as Yoast (for optimizing SEO performance) and Contact Form 7 (to capture visitors’ input and collate mailing lists) – clear signs that the site’s owner cares about maintaining and improving its content in line with users’ needs.
Takeaway: If your insurance covers a complex niche, educate and inform your visitors with an interesting knowledge base based on client stories and personal experience to build awareness and trust.
7. Morris & Garritano Insurance
The best resource library for an insurance website
Why we picked it: Morris & Garritano’s website uses strong, evocative language to build trust and encourage visitors to dive deeper into the inner pages. It also does a great job of converting traffic with a fast-loading, mobile-responsive site and logical, accessible menus that break down its service areas and resources by insurance type and industry served.
Why it works: M&G’s client center, quick payment portal, and self-service options give loyal clients impressive control and accessibility.
This same mentality of empowering customers is clear when you look at the benefits resource library. It gives everyone free access to extensive support on areas such as coinsurance, understanding deductibles, and what’s covered by third-party partners.
Behind the scenes, M&G’s site uses Salesforce and Google Analytics to learn more about its traffic, make continuous improvements, and convert visitors into paying clients.
Takeaway: See the additional cost of a resource center and self-service features as investments. They help capture visitors’ interest and establish your brand as one that helps clients solve problems on their own.
8. Pumpkin
The best pet insurance website
Why we picked it: Pumpkin’s website is great fun. It does an excellent job of making a serious subject less daunting by using creative photos of cats and dogs and playful language (“fetch my free quote” or “1-866-ARF-MEOW”).
This walks the line between being cheeky and informative, showing a lot of personality, but never at the expense of professionalism and support. The visitor always feels like they’re interacting with a market leader.
Why it works: This site is the gold standard for showcasing insurance’s value in a down-to-earth way. It uses real pet cases, photos, and customer stories to build trust and encourage sales.
Pumpkin doesn’t neglect analytics or maintenance, either. For example, the site is blazing fast, and the company uses Google Analytics, FullStory, Gladly, and Pingdom RUM to meet customers’ needs and track which pages work and where they might have gone too far with the pet humor. 🐶
Takeaway: Don’t be afraid to add a personal touch or have fun with your website if your audience is receptive.
9. Allstate
The best insurance website for quick quotes
Why we picked it: Allstate gets straight to the point – you’re here to request a quote, and the site is built with exactly that in mind.
Its simple color scheme, use of straightforward language, and image-over-text design make it easy to understand and take action from.
Why it works: The site leads with a simple quote builder in the hero section, making it extremely easy and quick for customers to request a quote and get on with their day. All they have to do is pick a category (Auto, Home, Renters, Condo, Motorcycle, ATV/off-road, or Term Life), add their ZIP code, and then hit “get a quote.”
Allstate’s SSL certificate, privacy policies, and secure customer portal show that the company cares about its visitors’ data security.
Takeaway: Always give your visitors access to the resources they need. Saving them time and effort always results in more insurance prospects! 💸
10. Florida Intracoastal Underwriters
The best niche insurance website
Why we picked it: Florida Intracoastal Underwriters’ site is uncluttered and stripped-back. It has an attractive, responsive design with a focused homepage that loads quickly on all devices and gets straight to the point – you need insurance for condominiums in Florida.
Why it works: This niche insurance carrier’s customers aren’t looking to find out if they need insurance – they want to know whether Florida Intracoastal Underwriters is the right fit and how to get in contact with one of their agents.
This is why this simple site with basic content works – by avoiding fancy features and focusing solely on explaining its service areas, it pushes visitors to reach out via email or phone to discuss a personalized plan.
Takeaway: If you operate in niche insurance, focus on getting customers to reach out to you so you can impress them with your personalized offerings and your understanding of the market.
11. MetroPlusHealth
The best health insurance website
Standing above other health insurance websites for agents, MetroPlusHealth’s range of accessibility features (such as language translation) help to make its services easier to engage with and more appealing to a broad audience of New Yorkers looking for health coverage.
12. Costero Brokers
The best international insurance website
Costero Brokers’ insurance site is packed with useful guides to support visitors who might be confused about what coverage they need and why it matters. This helps to reassure visitors that Costero is not only an authority but also the best choice for their specific needs.
13. Engle Insurance
The insurance website with the best accessibility widget
Engle Insurance’s mobile-friendly website leads with a floating widget in the top left corner that helps visitors easily change contrast, font, text size, and formatting – ensuring the site is accessible to all.
14. Akko
The best gadget insurance website
Akko’s website has a clear, no-nonsense value proposition and concise, impactful language throughout. This approach helps people looking for quick quotes to understand what’s covered in seconds.
15. Global Rescue
The best travel insurance website
Global Rescue’s website is excellent at building emotional engagement (and therefore trust) through its real-life case studies and focus on customer testimonials on the front page.
What Do the Best Insurance Broker Websites Have in Common? The 10 Key Criteria
When researching our list, we focused on ten key elements that help make a website for insurance agents stand out.
Here’s a breakdown of what to look for in the best insurance agency websites:
| Website design element | Examples |
| User experience and interface (UX/UI) |
|
| Regular maintenance |
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| Security |
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| Visual trust |
|
| Lead generation tactics |
|
| Site and page loading speeds |
|
| General functionality |
|
| Insurance agency SEO |
|
| Visual/graphic design and branding |
|
| Accessibility features |
|
| Helpful content |
|
Get Started Today on Your Insurance Website
Want to rank among the best insurance websites online?
The best choice is to find reliable partners with decades of experience to guide you through everything from web design to ongoing maintenance and protection.
Say hello to State Creative and StateWP!
Choose State Creative for world-class web design
Meet our sister company, State Creative, a web design agency that develops and launches high-conversion websites for insurance agents.
State Creative takes over the entire insurance website design process. Whether you’re just starting or have been in the business for some time, the team will help you create a professional quote-building site unique to your brand.
For example, SC designed and developed Tangram Insurance’s website – which you’ve already had a preview of in our list.
Choose StateWP for website maintenance, security, and performance
Once your site is live, it needs its own insurance against security issues, slowdowns, and visitor bounce rates.
In other words, it needs to be carefully and consistently maintained so it performs at its best and stays safe from cyberattacks. Regular maintenance and health checks are vital for your reputation and ensuring you have an insurance website that people can trust.
We (StateWP) can help you out by taking control of the menial WordPress website maintenance tasks that take up independent agents’ time – think of things like updates, security patches, error fixes, performance boosts, and content auditing.
For example, take a look at our Premium plan, which offers:
- Regular page speed and performance auditing
- Dedicated account support and on-demand problem solving
- Two hours of website editing every month (for continuous improvements and developments)
- Detailed traffic analytics
- Mobile site optimization
Morris & Garritano (you surely remember them from above) is a StateWP Premium customer. As the company’s on-demand maintenance gurus, we protect its site against data theft, reputation damage, and costly downtime – offering them peace of mind and the ability to focus on their clients, not their website.
Need even more support? Our Elite plan has you covered with:
- Staging sites for testing new features and functions and perfecting the content approval process
- Thorough SEO maintenance and auditing
- Development hours that roll over (so you can save them for bigger dev projects)
- E-commerce and LMS support
- VIP support for challenging edits
The Elite tier is ideal for larger insurance companies, such as Heffernan Insurance Services, that require full support behind the scenes.
Features like site staging are great for Heffernan, which needs to ensure all content and features are perfect before launch. Our Elite plan allows business leaders to review and approve changes without pausing live content.
If you’re interested in delegating your website maintenance and want to know more about the long-term benefits, you can start by running our free audit and seeing how your site performs.
Then, schedule a free demo with Garrett, and we can get to work immediately on your insurance agent website!
